If you have your own firm, you probably already observed how difficult it is to be visible online. There are a lot of other enterprises and competition is rough. At this time, almost every business is visible online. Consequently, this it is not enough anymore to be online. It is important to be visible. But this is still not satisfactory. Except for being visible, the built image needs to be beneficial and in compliance with our targets and plan. This helps to become triumphantly reach potential customers via various communication channels. For a long time many people thought about online activities more like amusement, not professional activities. But it has already changed. And it is generally profitable for the firm to hire specialists to conduct online activities.